ATARAXIA

Soothing, yet attractive aesthetics.

A T A R A X I A [ah-ta-rax-ia] means a state of freedom from emotional disturbance and anxiety. We’ve crafted a minimal logo design for the brand centered around their core norms of eternal self-love. We’ve capitalized on this iconic logomark to stand as a key recognition of the brand, utilizing the design on their products and label tags.